Essay on Marketing Principles

Essay on Marketing Principles Essay on Marketing Principles Programme: Business Management MODULE: MARKETING PRINCIPLES Assignment task A â€Å"The concept of the marketing mix was reportedly introduced by Neil Borden in his presidential address to the AMA in 1953. He got his idea from James Culliton, who described the business executives as somebody who combines different ingredients. The term â€Å"marketing mix† therefore referred to the mixture of elements useful in pursuing a certain market response†. (van Waterschoot, W., Van den Bulte, C. 1992) The Marketing Mix table Jaguar XF Product Streamlined wings, sculptured bonnet, sleeker headlights with LED daytime running lights. Alloy wheels. Fitted with black buttons in the centre making the car feel more up market. A stylish leather top dash which gives decent practicality. A core pop-up gear selector. Nice and sharp steering with lots of reassuring grip. A range of new range seats to choose from; whilst the drivers seat has supportive leather. 8 speed auto. 2.2 litre cylinder diesel which returns 52 miles/gallon and emits 149g/km of carbon dioxide although it’s still pretty quick! Speed 0-60 takes 8 seconds. The mid range punch makes the car great for over-taking. A quiet engine, a rarity for a diesel. Rear wheel drive. Stop start system. Downsides to the car: Only comes in automatic Has reduced rear visibility No boot space Passengers over 6 foot will struggle to sit in the back seats due to the lowered head space The fold down seats are not standard like on an Audi A6 Slightly more expensive to run and buy than it’s German rivals. Standard features: Exterior mirrors heated with electric adjustment Phosphor blue halo illumination and interior mood lighting Suede cloth and Bond grain seats with four way electric adjustment Bluetooth audio streaming Jaguar 250W sound system Jaguar smart key system with keyless start Rear parking aid (www.jaguar.com) Price  £45,600 (plus  £2,750 in kit). Additions: Black grill and highly sculptures sills -  £1,500 LED daytime running lights -  £500 Adaptive Dynamics system -  £1,250 Place Sold worldwide via: Dealerships that promote other brands of cars Internet Private one-to-one sales Exclusive Jaguar dealerships. Physical Evidence People Older gentleman looking for comfort as opposed to style and fashion. Males rather than females. Customers seeking diesel economy. Promotion Jaguar makers are firm believers that there is no car that is bad and as such has to be unique to compete effectively. tutor2u.net For further reference please watch the following promotional video: carsite.co.uk/gallery/videos/id/9170-jaguar-xf-promotional-video-2012 Mercedes-Benz E Class – Saloon Product Large boot which can be opened using a key fob. Ample leg room in back seats. Reclined back seats. Electric adjustable steering wheel. Windscreen wipers, indicators and lights all on one store. Major on-board functions are controlled by swivel wheel. Sound insulation. Rear wheel drive. Faux leather seats. Electric heated seats. Cruise control. Comes in 2 models: SE and AMG Sport. LED daytime running headlights. Start stop system allows fuel economy of 58.9 combined with carbon emissions of 128.

Types of Teachers Most Students Love and Hate

Types of Teachers Most Students Love and Hate Hashtag: #OdioAlProfesorQue (I hate the teacher who..) Types of Teachers Most Students Love and Hate There are different types of teachers in the college realm and some of them belong to the type that most students would love.   These are teachers who are not so strict when it comes to class discipline, crack jokes in class, just check the attendance and do not even teach. However, there are teachers who take their job seriously, too strict, give students so many requirements, and teach in a style some students hate. Teaching, according to the literature is undoubtedly not an easy job as teachers need to blend and leave a mark on students who have varying views and diverse culture. Moreover, students learn in various ways and therefore requiring an application of specific teaching style. However, since not all teachers can offer all the teaching styles, students will always love or hate a teacher. Study of the teacher’s characteristics that have positive effects on college students suggest that most students like teachers who are always coming to class prepared, creative in the way he or she teach the class, fair in both student treatment and grading, funny, have a very positive attitude about being a teacher, and have high expectations for all students. Moreover, teachers who respect and never embarrass any student in front of the class, make students feel welcome and comfortable, approachable and with a sense of humor, showing compassion and genuine concern about students problems are the most loved and memorable among college students. In contrast, teachers who let their students take responsibility for their learning; making no effort to teach or help the class understand the course material, making destructive criticism and comparisons about low and top-scoring students in front of the class are mostly despised and remembered for their misbehavior and ineffectiveness. Good and Bad Classroom Teaching Behaviors Good classroom teaching behaviors such as those mentioned earlier  can be viewed as the leading edge of teaching and most likely have a positive impact on students’ feelings and attitude towards their teacher. In contrast, classroom teaching behaviors that are based on the false notion that public disclosure and personal attacks on students would motivate and improve their performance are not only unprofessional and ineffective but make students hate the teacher and the class. Study of the benefits of good classroom teaching behavior suggests that college students often appreciate a good teacher and developed negative feelings toward the poor teacher. A good teacher in their view is the one who induces a relaxed and enjoyable atmosphere in class, contribute more to their learning, confident in students’ ability to learn, genuinely care and promote students’ interest in the material and motivation to come to his or her class and learn. A poor teacher for these students, on the other hand, is one who induces mistrust and a tense classroom atmosphere contributes little to their learning, lowers their self-esteem and restrains their ability to learn. A human relation approach to teaching can help teachers avoid the negative impact of ineffective teacher-students relationship. For instance, since most students have varying learning needs and cultural preferences, a caring teacher is more likely to succeed than an irate one practicing bigotry in his or her class.   In fact, the teaching requirements in human relations-oriented teaching such as creating supportive classroom atmosphere, helping and guiding students in resolving course-related problems, encouraging participation and collaboration in class are almost similar to beneficial classroom teaching behavior discussed earlier.